Marketing and Converse - 4038 Words

MARKETING MANAGEMENT ICA 1 PROJECT TITLE: Converse Table of Content Table of Content 1 Executive Summary 2 Company Profile 2 SWOT Analysis 3 Marketing Offer and Philosophy 4 Target Customer Segment(s) and their Needs / Demands 5 Competitors Analysis 5 Marketing Strategies (4Ps) 7 Strengths Weakness of Marketing Strategies 8 Recommendations / Suggestions for Improvements 9 Conclusion 9 Appendices 11 Executive Summary Included in the company profile is the information obtained with regards to organization. Next, the SWOT analysis is done on the internal factors such as the strength, weaknesses, and external factors like the opportunities and threat faced by Converse. There is also†¦show more content†¦Many power lifters state the lack of elevation in the heel provides better support during squats and Dead lifts. Moreover, the lack of elevation reduces the range of motion during the dead lift; often allowing more weight to be lifted by shortening the distance the barbell must be moved. They are also popular among Kettle bell and Olympic weight lifters for the same reasons. Weaknesses Converse has fewer product lines as compared to their competitors, which means they are limited to only a small segment of customers. Soccer can be considered one of the most popular sports in the world and so there is a great demand for soccer boots. Although Converse is a sports brand, it did not capitalize on this point hence losing a big market share to the others. Opportunities Fans of punk rock have adopted the sneakers as a fashion trend in the late 1970s and many popular punk rock bands have supported the trend by wearing them. Recently there has been a re-adoption of them in modern Punk Rock and ‘emo’ fashion. They have appeared in numerous films and videogames, as well as TV shows. Originally seen as being worn by those in to a rock music scene, the market is growing to various, younger scenes,Show MoreRelatedConverse: We Love You, Chucks! Marketing Case1711 Words   |  7 Pages| Converse: | We Love You, Chucks! | Molly Langan 3/25/2009 | Situation Analysis Converse was founded in 1908 and by 1917 the All Star shoes were introduced on the market as an American made product. In 1923 the shoes were renamed the Chuck Taylor, after the semiprofessional basketball player. By 1970, eighty percent of basketball players wore Converse shoes out on the court. In 1983 their revenue was $209 million. Converse faced a lot of competition, and in 1989 they only held five percentRead MoreConverse Hits the Shoe Industry1602 Words   |  6 Pages1908 Marquis Mills Converse opened the Converse Rubber Shoe Company in Malden, Massachusetts. The manufacturing company made rubber shoe, providing winter rubber soled footwear for men, women, and children. By 1910, Converse was creating 4,000 shoes daily, but it was not until 1915 that the company began making athletic shoes for sports. In 1917 Converse All-Star basketball shoe was introduced. Then in 1921, a basketball player named Charles H. Chuck Taylor walked into Converse complaining of soreRead MoreConverse case study1357 Words   |  6 Pagesï » ¿Ning Zhang Intro to Marketing(MKT333) Ms. Susan Carder Dec. 20th 2014 Case Study#3 Converse 1. How would you define the needs, wants, and demands of the Converse customer? Needs lead to wants, wants lead to demands, demands lead to perception. Consumers want stylish shoes, so they demand that they be affordable. 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